Following my “Tyranny of Fun” article, I hereby post a link to an important talk by Jonathan Blow (author of “Braid”) about the hidden truth of contemporary forms of hedonist entertainment. I sincerely advise this to anyone who plays videogames just for fun, or enjoys any form of ‘mindless’ pastimes just for fun. Especially those who play Facebook games and the like NEED to watch this and make a deep reflection on how they waste their time and money… their life. Also, to all scientists, journalists and creators of videogames who insist it’s OK and even beneficial to employ external reward mechanisms to psychologically manipulate audiences into addictively engage in mindless videogames (or films, or TV shows, or books, etc) that add nothing to persons’ lives. Or if you simply still have any doubts on the heinous nature of the word FUN. Watch this.